How to Track QR Campaigns
Running multiple QR codes across different placements — table cards, flyers, social media, packaging — means you need a way to group them, compare their performance, and understand which placement drives the most engagement.
What Is a QR Campaign?
In FREE QR 360, a campaign is a group of QR codes that share a common marketing objective. For example, a restaurant launching a new menu might create one campaign with three QR codes — one for table cards, one for the window, and one for a flyer delivered in the neighbourhood. Each code has the same destination, but you can see which placement drives the most scans.
Setting Up a Campaign
Log in to FREE QR 360, go to Campaigns, and create a new campaign. Give it a name that describes the marketing objective — e.g., "Q4 Menu Launch".
When creating a new dynamic QR code, assign it to the campaign. Create one QR code per placement so you can track each placement separately.
Use clear names: "Q4 Menu — Table Card", "Q4 Menu — Window", "Q4 Menu — Flyer". This makes the analytics readable at a glance.
The campaign view shows total scans across all codes plus a breakdown per QR code, letting you compare placement performance.
Key Metrics
- Total scans: The sum of all scans across all QR codes in the campaign.
- Scans per placement: How many scans came from each individual QR code.
- Scan trend: Scans over time — useful for measuring the impact of a specific promotion date.
- Device split: Whether scans came from mobile, tablet or desktop — useful for ensuring your landing page is mobile-optimised.
- Top countries/cities: Where your audience is physically located when they scan.
Naming Conventions
A good naming convention makes your campaign data readable in 6 months. Recommended format:
- Campaign: [Quarter/Month] + [Objective] — e.g., "Sep26 Grand Opening"
- QR code: [Campaign] + [Placement] — e.g., "Sep26 Grand Opening — Table Card"
Avoid vague names like "QR Code 1" or "Test" — these become impossible to interpret in analytics reports.